Why is the Ready Rating Program needed?

Consider this:

Close to 60% of Americans are wholly unprepared for a disaster of any kind. 82% agreed: “If someone could make it easy for me to be prepared, I’d do it.” The U.S. Department of Labor estimates that more than 40% of businesses will never reopen following a disaster. Of the remaining companies, 25% will close within 2 years.

One-third of businesses surveyed do not have a business continuity plan in place. Nearly 50% of Americans believe that taking care of employees is the best thing a company can do in order to be thought of as a socially responsible business. During an emergency, schools must function temporarily as parent, nurse and physician until families can be reunited. New national data shows that 90% of parents agree that Red Cross recognition of their schools emergency preparedness measures is important to them.

Return on investment:

  • Minimize losses during an emergency
    • When organizations have an emergency plan in place, they can respond more quickly and efficiently to contain and remedy costly situations. Ready Rating provides a format for members to engage vendors and partners in improving readiness.
  • Enhance productivity
    • Being prepared reduces the amount of time employees are unable 
to work during a disaster. Additionally, employees who are knowledgeable about safety plans for their child’s school have greater peace of mind when separated from their child during the work day.
  • Maintain – and even improve – your brand
    • Organizations that are able to deliver for their communities in the face of a disaster earn the respect and loyalty of all.

Red Cross Ready Rating Frequently Asked Questions:

What is the Ready Rating Program?
Why is the Ready Rating Program needed?
How does the Ready Rating Program work?
How do Ready Rating program members benefit?