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	<title>PrepareLA &#187; earthquake</title>
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	<link>http://preparela.org</link>
	<description>Disaster preparedness education for Southern California</description>
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		<title>Red Cross headquarters Shakes Out</title>
		<link>http://preparela.org/red-cross-headquarters-shakes-out</link>
		<comments>http://preparela.org/red-cross-headquarters-shakes-out#comments</comments>
		<pubDate>Fri, 21 Oct 2011 17:55:15 +0000</pubDate>
		<dc:creator>lisaklink</dc:creator>
				<category><![CDATA[Community disaster education]]></category>
		<category><![CDATA[Organizations]]></category>
		<category><![CDATA[Sub Feature Stories]]></category>
		<category><![CDATA[drill]]></category>
		<category><![CDATA[drop cover hold on]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[Shakeout]]></category>

		<guid isPermaLink="false">http://preparela.org/?p=2010</guid>
		<description><![CDATA[Staff and volunteers at the West L.A. chapter office participated in the Great California ShakeOut at 10:20 on 10/20]]></description>
			<content:encoded><![CDATA[<p>The rumbling began at 10:20 am, courtesy of a sound effect from ShakeOut.org played on the sound system usually used for puppet shows.  The staff and volunteers at the Red Cross office in West L.A. knew what to do.  They dropped, covered and held on beneath the nearest desk or table.  Then they realized the drill wasn’t over yet.</p>
<p>ShakeOut organizers announced that the building was unstable.  Everyone should evacuate immediately.  Those who headed for the front entrance found it strung with caution tape, with Disaster Action Team coordinator Sue Hunter there to tell them it was blocked by debris.  The Red Cross advises people to identify two evacuation routes from their home and office in case of just such an obstacle.  Now Red Cross workers tested their own knowledge of their secondary exits.</p>
<p>Volunteers stood waiting at the designated emergency meeting points near the front and back of the building.  They each held a gift bag, containing preparedness items like furniture straps and flashlights, awarded to the first person to arrive at each meeting point.  Then, having survived the fictional earthquake, everyone went back to work.</p>
<p>The first ShakeOut took place in southern California in 2008.  It was created in response to the ShakeOut Scenario generated by the United States Geological Survey, which simulated the effects of a 7.8 earthquake on the southern end of the San Andreas fault.  An estimated 5.4 million people participated.  This year, over 8.5 Californians registered for the drill.</p>
<p>The U.S.G.S. predicts that Los Angeles will experience a major earthquake within the next 30 years.   Events like the ShakeOut help residents get prepared.  If you missed this year’s ShakeOut, have your own <a href="http://http://www.shakeout.org/dropcoverholdon/" target="_blank">drop, cover and hold on</a> drill at your office or home.</p>
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		<title>L.A. prepares to ShakeOut this week</title>
		<link>http://preparela.org/prepare-to-shakeout-this-october</link>
		<comments>http://preparela.org/prepare-to-shakeout-this-october#comments</comments>
		<pubDate>Fri, 26 Aug 2011 19:53:54 +0000</pubDate>
		<dc:creator>lisaklink</dc:creator>
				<category><![CDATA[Community disaster education]]></category>
		<category><![CDATA[Indviduals]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[drop cover hold on]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[Shakeout]]></category>

		<guid isPermaLink="false">http://preparela.org/?p=1953</guid>
		<description><![CDATA[At 10:20 am on October 20th, millions of Californians will drop, cover and hold on in a statewide earthquake drill.]]></description>
			<content:encoded><![CDATA[<p>At 10:20 am on 10/20, the earth will shake.  At least, a few million people will pretend that it is.  They&#8217;ll take part in the Great CA ShakeOut, a statewide earthquake drill organized by the Earthquake Country Alliance.  The Red Cross of Greater L.A. is participating in local events at UCLA and the Union Pacific Empowerment Center.</p>
<p>The ShakeOut was developed in response to the<a href="http://pubs.usgs.gov/of/2008/1150/"> <img class="alignright size-thumbnail wp-image-1950" title="shakeout" src="http://preparela.org/wp-content/uploads/2011/08/shakeout-150x129.jpg" alt="shakeout" width="150" height="129" />ShakeOut Scenario</a> generated by the United States Geological Survey (U.S.G.S.).  The scenario is a comprehensive study of the potential effects of 7.8 earthquake on the southern end of the San Andreas fault.  The first ShakeOut, in 2008, focused on Southern California.  On November 13<sup>th</sup>, 5.4 million area residents participated in a “drop, cover and hold on” earthquake drill, the largest in U.S. history at the time.  In 2009, the ShakeOut expanded to the whole state.  New Zealand also joined in with its own Great West Coast ShakeOut.  In 2010, Nevada and Guam held their own drills as well.</p>
<p>This year, British Columbia and Oregon held a ShakeOut in January, on the anniversary of a 9.0 magnitude quake in the Cascadia subduction zone, off the coast of the northwestern U.S.  The first Central United States ShakeOut took place in April.  Several states, including Nevada, Oregon and Idaho, will join California for its fourth annual ShakeOut at 10:20 am on 10/20/11.  So far, over 8 million people have registered to take part.  Anyone can register on the <a href="http://www.shakeout.org/">ShakeOut.org</a> website.  They can also download an audio broadcast, including earthquake sound effects, to play during the drill.</p>
<p><img class="alignleft size-thumbnail wp-image-1956" title="ShakeOut" src="http://preparela.org/wp-content/uploads/2011/08/ShakeOut7-150x150.jpg" alt="ShakeOut" width="150" height="150" />The site contains stories and photos from past ShakeOuts.  Many organizations and communities have conducted disaster response exercises in addition to the basic drill.  In 2008, elderly residents of the Vallecito Mobile Home Park posted “okay” or “help” signs in their windows for volunteer rescuers to find.  The staff of Biola University in La Mirada went even further in 2010, staging a campus-wide simulation in cooperation with the fire department and local CERT.  They applied fake wounds to the “injured” and simulated a building collapse complete with victims trapped inside.  The cities of Hermosa Beach and Rancho Palos Verdes used last year’s ShakeOut to test their new Emergency Operations Centers.  Some companies gave their employees incentives to participate in the drill.  Earthpack, in Irvine, taped chocolate bars under the desks for people to find when they took cover.  PBC Companies did the same with raffle tickets, awarding a gift card to the winner.</p>
<p>A common theme in the stories from past ShakeOuts is how the drill prompted people to think more about preparedness.   The U.S.G.S. predicts that Southern California will experience a substantial earthquake within the next thirty years.  Participating in the 2011 ShakeOut is a good first step toward getting ready for the real thing.</p>
<p>On the 20th, the Red Cross of Greater L.A. will be at Bruin Plaza on the UCLA campus from 10am to 2pm to answer all of your earthquake questions.</p>
<p>On Saturday the 22nd, they&#8217;ll host Mas Listo Mas Seguro, a preparedness fair for the Spanish speaking community.  The family event will take place at the Union Pacific Empowerment Center, at 4315 Union Pacific Avenue, from 9:30am to 2:30 pm.  Classes in hands only CPR and general preparedness will be taught in Spanish throughout the day.</p>
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		<item>
		<title>CBS2 airs &#8220;Earthquake: Are You Ready?&#8221;</title>
		<link>http://preparela.org/cbs-airs-earthquake-are-you-ready</link>
		<comments>http://preparela.org/cbs-airs-earthquake-are-you-ready#comments</comments>
		<pubDate>Wed, 27 Jul 2011 19:49:50 +0000</pubDate>
		<dc:creator>lisaklink</dc:creator>
				<category><![CDATA[Community disaster education]]></category>
		<category><![CDATA[Home preparedness]]></category>
		<category><![CDATA[Sub Feature Stories]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[Northridge]]></category>
		<category><![CDATA[preparedness]]></category>

		<guid isPermaLink="false">http://preparela.org/?p=1899</guid>
		<description><![CDATA[Anchor Laura Diaz asks whether Los Angeles is ready for disaster in a recent special on CBS2.]]></description>
			<content:encoded><![CDATA[<p>The American Red Cross Los Angeles Region was featured in the CBS2 Eye on Our Community special “Earthquake: Are You Ready?” on Sunday, July 24.  In light of recent quakes across the globe, anchor Laura Diaz looked at whether L.A. is ready for a disaster.  Native Southern Californians know it&#8217;s been over 17 years since the magnitude 6.7 Northridge quake in 1994.  The U.S. Geological Survey tells us to expect another big one within the next thirty years.  So how prepared are we? Was Japan enough to remind us what can happen here?</p>
<p><img class="alignleft size-thumbnail wp-image-1884" title="Paul Schulz" src="http://preparela.org/wp-content/uploads/2011/07/Paul-Red-Cross1-150x150.jpg" alt="Paul Schulz" width="150" height="150" />Laura spoke to Red Cross L.A. Region CEO Paul Schulz about lessons learned from rescuers in Chile and the devastation in Japan, and the importance of resiliency in the face of disaster.  Preparedness Education specialist Lisa Klink demonstrated how to take the first step to being prepared by assembling an emergency kit.</p>
<p>L.A. County Battalion Fire Chief Larry Collins with USAR (Urban Search &amp; Rescue) took us to recent disasters through the eyes of a fire fighter who has been on the front lines trying to save as many lives as possible.  U.S.G.S. Chief Scientist Lucy Jones, who has been studying earthquakes for over 30 years, shared her thoughts about whether we’re sufficiently prepared, as well as her predictions about the next quake.</p>
<p>Volunteers from CERT (Community Emergency Response Team) discussed how they’ve prepared to help their community in the event of a disaster, including medical operations, disaster preparedness and search and rescue.<img class="alignright size-thumbnail wp-image-1890" title="EARTHQUAKE_are_you_ready" src="http://preparela.org/wp-content/uploads/2011/07/EARTHQUAKE_are_you_ready-150x150.jpg" alt="EARTHQUAKE_are_you_ready" width="150" height="150" /></p>
<p>Victims from the Northridge quake reflected on what they experienced and advised other residents to get prepared.  Laura also reviewed what happened at California State University at Northridge and how the campus has recovered.</p>
<p>She took a tour of the Emergency Operations Center in downtown Los Angeles and saw how it’s uniquely engineered to survive the magnitude of an 8.0 earthquake.  Dean Reese of Ready America showed us products that can save your family from injury in the event of an earthquake.  Denise Fleck with Sunny-Dog Ink warned us not to forget about family pets when disaster strikes.</p>
<p>Segments of the special featuring <a href="http://losangeles.cbslocal.com/video-news-on-demand/?autoStart=true&amp;topVideoCatNo=default&amp;clipId=6082896">Paul Schulz</a> and <a href="http://losangeles.cbslocal.com/video-news-on-demand/?autoStart=true&amp;topVideoCatNo=default&amp;clipId=6082891">Lisa Klink</a> are available on the CBS2 News on Demand site.</p>
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		<item>
		<title>Home safe home</title>
		<link>http://preparela.org/home-safe-home</link>
		<comments>http://preparela.org/home-safe-home#comments</comments>
		<pubDate>Thu, 14 Jul 2011 23:24:21 +0000</pubDate>
		<dc:creator>lisaklink</dc:creator>
				<category><![CDATA[Home preparedness]]></category>
		<category><![CDATA[Indviduals]]></category>
		<category><![CDATA[Sub Feature Stories]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[preparedness]]></category>
		<category><![CDATA[retrofitting]]></category>

		<guid isPermaLink="false">http://preparela.org/?p=1844</guid>
		<description><![CDATA[Prepare your home to withstand an earthquake, inside and out.]]></description>
			<content:encoded><![CDATA[<p>You make an effort to keep your home safe from fire, robbery, even termites.  But will it keep you safe during an earthquake?</p>
<p>The first thing to consider is the structure itself.  If your house was built more than 25 years ago, it may need retrofitting.  The wood frame may not be bolted firmly enough to the concrete foundation.  The foundation itself may be cracked or weak.  Masonry and cripple walls may need to be reinforced.  Even newer homes may have vulnerable areas, such as a room built over the garage.  Hire a contractor with experience in seismic retrofitting to inspect your home and do any work needed to strengthen it.  You’ll need the proper building permits.  The California Seismic Safety Commission (<a href="http://www.seismic.ca.gov/">www.seismic.ca.gov</a>) has a useful downloadable booklet called “Homeowner’s Guide to Earthquake Safety.”</p>
<p>Once the structure is secure, protect important items from damage.  Strap your water heater to the wall.  California has adjusted its safety requirements since the Loma Prieta and Northridge earthquakes.  You now need two straps, on the top and bottom of the tank.  Most hardware stores carry strapping kits.  Put flexible gas connectors on all appliances.  Consider installing an automatic gas shut-off valve where it comes into your house.</p>
<p>Look around each room in your home.  In an earthquake, what could fall?  Move mirrors and framed art away from beds, and hang them on closed hooks.  Secure tall furniture and electronics to the wall with nylon straps.  Attach the straps to wall studs with screws.  Nails may pull out during a hard shake. Move heavy objects to lower shelves.  Keep computers and monitors from sliding around with straps or Velcro.  For smaller items, use Velcro or museum putty to stick them down.  You can also attach a small lip to the edge of shelves to prevent things from falling.  Put latches on cabinet doors so they’ll stay shut.</p>
<p>During an earthquake, most injuries are caused by collapsing structures and falling objects.  Take the time now to get your home ready and you’ll suffer less damage to people and property when the next one hits.</p>
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		<item>
		<title>April is Earthquake Preparedness Month</title>
		<link>http://preparela.org/prepare-for-earthquakes</link>
		<comments>http://preparela.org/prepare-for-earthquakes#comments</comments>
		<pubDate>Wed, 06 Apr 2011 23:48:10 +0000</pubDate>
		<dc:creator>Hilary Anderson</dc:creator>
				<category><![CDATA[Home preparedness]]></category>
		<category><![CDATA[Sub Feature Stories]]></category>
		<category><![CDATA[American Red Cross Los Angeles Region]]></category>
		<category><![CDATA[April]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[Earthquake Preparedness Month]]></category>
		<category><![CDATA[PrepareLA]]></category>

		<guid isPermaLink="false">http://preparela.org/?p=1684</guid>
		<description><![CDATA[The devastating earthquake and tsunami which hit Japan in early March is a reminder how catastrophic the sudden shaking of the Earth can be. April is National Earthquake Preparedness Month and the American Red Cross has tips to help prepare those who may be in earthquake-prone areas.]]></description>
			<content:encoded><![CDATA[The devastating earthquake and tsunami which hit Japan in early March is a reminder how catastrophic the sudden shaking of the Earth can be. April is National Earthquake Preparedness Month and the American Red Cross has tips to help prepare those who may be in earthquake-prone areas.]]></content:encoded>
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		<title>Earthquake in Japan triggers Tsunami Watch for Coastlines</title>
		<link>http://preparela.org/tsunami2</link>
		<comments>http://preparela.org/tsunami2#comments</comments>
		<pubDate>Fri, 11 Mar 2011 14:24:58 +0000</pubDate>
		<dc:creator>Hilary Anderson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[disaster preparedness]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[NOAA]]></category>
		<category><![CDATA[PrepareLA]]></category>
		<category><![CDATA[tsunami]]></category>

		<guid isPermaLink="false">http://preparela.org/?p=1655</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<title>YOU are the EPICENTER of Change Exhibit Ongoing MARCH</title>
		<link>http://preparela.org/epicenter-of-change</link>
		<comments>http://preparela.org/epicenter-of-change#comments</comments>
		<pubDate>Wed, 16 Feb 2011 20:18:18 +0000</pubDate>
		<dc:creator>Hilary Anderson</dc:creator>
				<category><![CDATA[Sub Feature Stories]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BarkCode]]></category>
		<category><![CDATA[disaster preparedness]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[Epicenter]]></category>
		<category><![CDATA[Fred Segal Santa Monica]]></category>
		<category><![CDATA[Prepare!]]></category>
		<category><![CDATA[PrepareLA]]></category>
		<category><![CDATA[Santa Moninca]]></category>
		<category><![CDATA[the Good Works Space]]></category>
		<category><![CDATA[Zero Minus Plus]]></category>

		<guid isPermaLink="false">http://preparela.org/?p=1562</guid>
		<description><![CDATA[From March 3-31, an interactive exhibit called “PREPARE! You Are the Epicenter of Change” will be on display in the Good Works Space at Fred Segal in Santa Monica. As part of the promotion of National Red Cross month, the exhibit focuses on how preparedness begins with the individual, who then creates the change needed to help others — including family members, friends, businesses and even pets. 
]]></description>
			<content:encoded><![CDATA[<h2 class="MsoNormal" style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="font-family: &quot;Arial Narrow&quot;; color: black; font-size: 10pt; mso-bidi-font-family: MyriadPro-Cond;"><a href="http://preparela.org/wp-content/uploads/2011/02/Invite-Front.JPG"></a>For National Red Cross Month T</span><span style="font-family: &quot;Arial Narrow&quot;; color: black; font-size: 10pt; mso-bidi-font-family: MyriadPro-Cond;">he Good Works Space presents:</span></h2>
<h2 class="MsoNormal" style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="font-family: &quot;Arial Narrow&quot;; color: black; font-size: 11pt; mso-bidi-font-family: MyriadPro-BoldCondIt; mso-bidi-font-style: italic;">PREPARE! You are the EPICENTER of Change.</span></h2>
<h2 class="MsoNormal" style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="color: #ff0000;"><span style="font-family: &quot;Arial Narrow&quot;; font-size: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: MyriadPro-Cond; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"><a href="http://preparela.org/be-red-cross-ready-get-a-kit-make-a-plan-be-informed" target="_blank">Get a KIT </a>• <a href="http://www.youtube.com/watch?v=0fgpQRTmjNQ" target="_blank">Make a PLAN </a>• <a href="http://www.preparela.org" target="_blank">Be INFORMED </a>• <a href="http://redcrossla.org/classes/" target="_blank">Take a CLASS</a> • <a href="http://redcrossla.org/volunteers/" target="_blank">VOLUNTEER</a></span> </span><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt"> </span></h2>
<p class="MsoNormal" style="text-align: left; margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt"> </span></p>
<p class="MsoNormal" style="text-align: left; margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt">From March 3-31, an interactive exhibit called “PREPARE! You Are the Epicenter of Change” will be on display in the Good Works Space at Fred Segal in Santa Monica. As part of the promotion of National Red Cross month, the exhibit focuses on how preparedness begins with the individual, who then creates the change needed to help others — including family members, friends, businesses and even pets. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt"> </span><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt">Southern California</span><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt"> residents are no strangers to the constant threat of disaster. The Los Angeles region represents over 25% of the national risk for earthquakes, yet over 60% of people have not taken any preparedness steps. With the help of the Good Works Space, “a storefront devoted to three things we could all use a little more of these days, inspiration, self-expression and contemplation,” people who view the exhibit will leave more prepared then when they arrived. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt">Partnering with <strong>BARK</strong>CODE, the exhibit will focuson utilizing SCANLIFE technology as a means to promote preparedness and demonstrate an innovative new way to help prepare your pets in a disaster. SCANLIFE technology uses a 2-Dimensional Code that can be directed to a specific web page that can provide &#8220;real time&#8221; emergency information. Throughout the exhibit will be 2-D codes that link visitors to different preparedness sites giving them the infomration they need to get prepared. When used to strengthen your disaster planning for pets, BarkCode provides &#8220;On the Spot Identification with the ability to help the pet home even if the owner cannot be reached using your Spartphone to scan the ID tag without having to take them to a vet or shelter.&#8221;  </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt">Members of the public can purchase disaster kitsand gift cards for Red Cross training classes. </span><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt">The exhibit is open March 3-31, Monday through Saturday, 10 a.m. to 7 p.m. and Sunday 12 p.m. to 6 p.m.  For more information please contact Hilary Anderson at: <a title="blocked::mailto:andersonh@arcla.org" href="mailto:andersonh@arcla.org">andersonh@arcla.org</a> or (310) 445-2676. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt"> </span> </p>
<p style="text-align: left; margin-left: 0.5in;"><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt">The Good Works Space is located at Zero Minus Plus, a store in the Fred Segal Center at:<br />
500 Broadway<br />
Santa Monica, CA 90401-240</span><span style="FONT-FAMILY: 'Arial Narrow'; FONT-SIZE: 11pt">6</span></p>
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		<title>The Magnitude World Premiere</title>
		<link>http://preparela.org/themagnitude</link>
		<comments>http://preparela.org/themagnitude#comments</comments>
		<pubDate>Tue, 01 Feb 2011 19:21:37 +0000</pubDate>
		<dc:creator>Robert Cooper</dc:creator>
				<category><![CDATA[Community disaster education]]></category>
		<category><![CDATA[American Red Cross]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[emergency supplies]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[preparedness]]></category>
		<category><![CDATA[PrepareLA]]></category>
		<category><![CDATA[The Magnitude]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://preparela.org/?p=1407</guid>
		<description><![CDATA[The Magnitude, a five-part romantic comedy web series produced by the American Red Cross, which follows a group of young Angelinos as they prepare for a major earthquake. From a scavenger hunt for emergency supplies to earthquake drills before watching the Sunday game, the overall message in each episode is that disaster preparedness is fun, easy and important.  ]]></description>
			<content:encoded><![CDATA[<p><object width="625" height="382"><param name="movie" value="http://www.youtube.com/p/5D9BCA34C2F3F04C?hl=en_US&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/p/5D9BCA34C2F3F04C?hl=en_US&fs=1" type="application/x-shockwave-flash" width="625" height="382" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<a href="http://www.youtube.com/watch?v=jacvQQsIuoc" target="_blank">Episode 2</a> | <a href="http://www.youtube.com/watch?v=V7mmKm3V7Lc" target="_blank">Episode 3</a> | <a href="http://www.youtube.com/watch?v=KNNoqny6IFM" target="_blank">Episode 4</a> | <a href="http://www.youtube.com/watch?v=ddA0wS_XlzE" target="_blank">Episode 5</a></p>
<p style="text-align: left;"><span style="color: #888888;"><span style="color: #ff0000;"><span style="color: #888888;"><strong><span style="text-decoration: underline;"><img class="alignright size-full wp-image-1420" title="theMagnitude" src="http://preparela.org/wp-content/uploads/2011/02/theMagnitude-230x120-custom.png" alt="theMagnitude" width="230" height="120" /></span></strong></span></span></span><strong><span style="color: #ff0000;">Enjoy the world premiere of Episode One of <em>The Magnitude</em>.</span></strong></p>
<p>The American Red Cross Los Angeles Region has produced a five-part romantic comedy web series called <em>The Magnitude</em>, which follows a group of young Angelinos as they prepare for a major earthquake. From a scavenger hunt for emergency supplies to earthquake drills before watching the Sunday game, the overall message in each episode is that disaster preparedness is fun, easy and important.</p>
<p><span style="color: #888888;"><span style="color: #ff0000;"><strong><span style="text-decoration: underline;">THE PLAYERS</span></strong><span style="color: #888888;"><strong><span style="text-decoration: underline;"><br />
</span></strong></span></span></span></p>
<p><div style="width: 630px; clear: both; padding:5px 0px 5px 0px; border-top:solid 1px #ccc;"></p>
<p><a href="http://preparela.org/wp-content/uploads/2011/02/cast-Julia.jpg"><img class="size-full wp-image-1515 alignleft" title="cast-Julia" src="http://preparela.org/wp-content/uploads/2011/02/cast-Julia.jpg" alt="cast-Julia" width="150" height="150" /></a><strong><a href="http://preparela.org/?p=1479&amp;preview=true">&#8220;Julia&#8221;</a></strong><br />
Julia moved from Ohio to Venice Beach to soak up the California sunshine. Little did she know that that paradise came with wild fires, mudslides, and worst of all – earthquakes! She’ll do anything to get ready for the next quake and her friends will help her – whether they like it or not.</p>
<p></div></p>
<p><div style="width: 630px; clear: both; padding:5px 0px 5px 0px; border-top:solid 1px #ccc;"></p>
<p><a href="http://preparela.org/wp-content/uploads/2011/02/Chad-Kim.jpg"><img class="size-thumbnail wp-image-1486 alignleft" title="Chad Kim" src="http://preparela.org/wp-content/uploads/2011/02/Chad-Kim-150x150.jpg" alt="Chad Kim" width="150" height="150" /><br />
</a><strong><a href="http://preparela.org/?p=1479&amp;preview=true">&#8220;William&#8221;</a></strong><br />
As with everything else in their relationship, Julia’s boyfriend William isn’t quite ready to commit…to getting ready for an earthquake. He grew up in the Valley, never thinking much about the Big One. Now with Julia giving him the cold shoulder, William must find a way to show her he cares.</p>
<p></div></p>
<p><div style="width: 630px; clear: both; padding:5px 0px 5px 0px; border-top:solid 1px #ccc;"></p>
<p><img class="alignleft size-full wp-image-1516" title="cast-Tim" src="http://preparela.org/wp-content/uploads/2011/02/cast-Tim.jpg" alt="cast-Tim" width="150" height="150" /><strong><a href="http://preparela.org/?p=1479&amp;preview=true">&#8220;Tim&#8221;</a></strong><br />
Tim moved to Hollywood to be an actor and currently has a successful career in the “culinary arts”. He never quite got over his magnitude 8.0 crush on his college friend, Isabel. When he realizes she cares about earthquake preparedness, he sees his opportunity to be a hero.</p>
<p></div></p>
<p><div style="width: 630px; clear: both; padding:5px 0px 5px 0px; border-top:solid 1px #ccc;"></p>
<p><img class="size-full wp-image-1512 alignleft" title="cast-Isabel" src="http://preparela.org/wp-content/uploads/2011/02/cast-Isabel.jpg" alt="cast-Isabel" width="150" height="150" /><a href="http://preparela.org/?p=1479&amp;preview=true"><strong>&#8220;Isabel&#8221;</strong><br />
</a>Isabel landed a job at an elementary school in Norwalk right after college. Her high energy personality helps her keep up with her kids, but caring for so many other people leaves her little time for herself. She loves her job, her cute apartment, but….she always imagined herself with a family of her own at this point in her life. Tim is not exactly who she had in mind.</p>
<p></div></p>
<p><div style="width: 630px; clear: both; padding:5px 0px 5px 0px; border-top:solid 1px #ccc;"></p>
<p><img class="alignleft size-full wp-image-1514" title="cast-Charles" src="http://preparela.org/wp-content/uploads/2011/02/cast-Charles.jpg" alt="cast-Charles" width="150" height="150" /><a href="http://preparela.org/?p=1479&amp;preview=true"><strong>&#8220;Charles&#8221;</strong><br />
</a>Charles is an entertainment industry hotshot. Well…he answers the phones that belong to some industry hot shots. Charles always has it together, and isn’t worried for a second about earthquakes, or relationships. He’s quick to offer his advice on both. But when he finally introduces a romantic interest to his friends, he learns that ignoring potential natural disasters could be a disaster for his love life.</p>
<p></div></p>
<p><div style="width: 630px; clear: both; padding:5px 0px 5px 0px; border-top:solid 1px #ccc;"></p>
<p><img class="size-full wp-image-1513 alignleft" title="cast-Catanya" src="http://preparela.org/wp-content/uploads/2011/02/cast-Catanya.jpg" alt="cast-Catanya" width="150" height="150" /><a href="http://preparela.org/?p=1479&amp;preview=true"><strong>&#8220;Catanya&#8221;</strong><br />
</a>The mysterious Catanya stole Charles’ heart during a photo shoot. Far from home In L.A., she wants to learn everything about Southern California culture – the people, the food, the sports, and the dangers of a active fault line.</p>
<p></div></p>
<p><div style="width: 630px; clear: both; padding:5px 0px 5px 0px; border-top:solid 1px #ccc;"></p>
<p><strong><span style="color: #ff0000;">Interested in sharing your talents?</span></strong><br />
This project was created with the support of dedicated Red Cross volunteers and commited staff. If you are interested in helping the Red Cross create more projects such as the web series, PSAs, social media campaigns and more please contact Monica Diaz at <a href="mailto:diazm@arcla.org">diazm@arcla.org</a>. We are a VOLUNTEER-led organization and we depend on the creativity and passion of our volunteers everyday.</p>
<p></div></p>
<p><div style="padding:3px; font-size:13px; font-family:arial; background-color:#efefef; border-top: solid 1px #ccc; margin-top:10px; text-align:center;">We would like to thank the following sponsors for supporting the production of The Magnitude</div>
<div style="clear:both; float:left; margin:0px 0px 15px 0px; border-bottom: solid 1px #ccc; ">
    <div style="width:630px; float:left;"><a href="http://www.jinglepunks.com/" target="_blank"><img src="http://redcrossla.org/losangeles/files/2011/02/jingle-punks.jpg" border="0" /></a>
    <a href="http://www.woodennickellighting.com/pages/mainutilitypages/wnmainframe.html" target="_blank"><img src="http://redcrossla.org/losangeles/files/2011/02/wooden-nickel.jpg" border="0" /></a>
    <a href="http://www.cvs.com/" target="_blank"><img src="http://redcrossla.org/losangeles/files/2011/02/cvs-pharmacy.jpg" border="0" /></a>
    <a href="http://www.adventure16.com/" target="_blank"><img src="http://redcrossla.org/losangeles/files/2011/02/a16-outfitters.jpg" border="0" /></a>
    <a href="http://www.lafilm.edu/" target="_blank"><img src="http://redcrossla.org/losangeles/files/2011/02/la-film-school2.jpg" border="0" /></a>
    </div>
</div></p>
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		<item>
		<title>Prepare yourself. Prepare Others.</title>
		<link>http://preparela.org/prepare-yourself-prepare-others</link>
		<comments>http://preparela.org/prepare-yourself-prepare-others#comments</comments>
		<pubDate>Tue, 18 Jan 2011 21:21:08 +0000</pubDate>
		<dc:creator>Hilary Anderson</dc:creator>
				<category><![CDATA[Sub Feature Stories]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Be informed]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[get a kit]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Make a plan]]></category>
		<category><![CDATA[preparednesss]]></category>
		<category><![CDATA[PrepareLA]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://preparela.org/?p=1346</guid>
		<description><![CDATA[PrepareLA+ is a community-driven awareness campaign that aims to get residents throughout the Los Angeles Region prepared for a disaster. We encourage you to take simple steps that can help both you and your family in the event of an emergency and to go even further by passing them along to others.]]></description>
			<content:encoded><![CDATA[<p>PrepareLA+ is a community-driven awareness campaign that aims to get residents throughout the Los Angeles Region prepared for a disaster. We encourage you to take simple steps that can help both you and your family in the event of an emergency and to go even further by passing them along to others.</p>
<p><span style="color: #ff0000;"><strong>What YOU can do:</strong></span></p>
<ol>
<li><a title="Get a kit. Make a plan. Be informed." href="http://preparela.org/be-red-cross-ready-get-a-kit-make-a-plan-be-informed" target="_self">Get A Kit</a></li>
<li><a title="Get a kit. Make a plan. Be informed." href="http://preparela.org/be-red-cross-ready-get-a-kit-make-a-plan-be-informed" target="_self">Make  A Plan</a></li>
<li><a title="Get a kit. Make a plan. Be informed." href="http://preparela.org/be-red-cross-ready-get-a-kit-make-a-plan-be-informed" target="_self">Be Informed</a></li>
</ol>
<p><span style="color: #ff0000;"><strong>What you can do for OTHERS:</strong></span></p>
<ul>
<li><a title="American Red Cross of Los Angeles Class Schedule" href="http://redcrossla.org/classes/" target="_blank">Get Trained</a></li>
</ul>
<p>The Red Cross offers hundreds of courses a year to provide volunteers and members of our community with training to allow them to better serve as disaster responders, first aid/CPR and preparedness educators, and citizens of a global humanitarian movement.</p>
<ul>
<li><a href="http://preparela.org/volunteer" target="_self">Volunteer</a></li>
</ul>
<p>Volunteers are the heart of the American Red Cross and we’d like you to join us. We depend on over 1.4 million volunteers nationwide and hundreds in the Los Angeles area to carry out our mission as the world’s leading humanitarian relief agency.</p>
<p>As a Red Cross volunteer, you can help people displaced by disaster, or go into schools and show children how to prepare for a fire. You can teach CPR and First Aid, or go out into the community spreading the Red Cross mission. Most of all, Red Cross volunteers help save lives… and what could be more fulfilling than that?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="288" height="192" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="host=picasaweb.google.com&amp;hl=en_US&amp;feat=flashalbum&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2FLARedCross%2Falbumid%2F5556243404266626657%3Falt%3Drss%26kind%3Dphoto%26hl%3Den_US" /><param name="src" value="http://picasaweb.google.com/s/c/bin/slideshow.swf" /><embed type="application/x-shockwave-flash" width="288" height="192" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" flashvars="host=picasaweb.google.com&amp;hl=en_US&amp;feat=flashalbum&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2FLARedCross%2Falbumid%2F5556243404266626657%3Falt%3Drss%26kind%3Dphoto%26hl%3Den_US"></embed></object></p>
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		<title>Prepare for Earthquakes</title>
		<link>http://preparela.org/prepare-for-earthquakes</link>
		<comments>http://preparela.org/prepare-for-earthquakes#comments</comments>
		<pubDate>Thu, 06 Jan 2011 23:24:38 +0000</pubDate>
		<dc:creator>Hilary Anderson</dc:creator>
				<category><![CDATA[Home preparedness]]></category>
		<category><![CDATA[American Red Cross Los Angeles Region]]></category>
		<category><![CDATA[disaster kit]]></category>
		<category><![CDATA[drop cover and hold on]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[preparedness]]></category>
		<category><![CDATA[PrepareLA]]></category>
		<category><![CDATA[USGS]]></category>

		<guid isPermaLink="false">http://preparela.org/?p=1343</guid>
		<description><![CDATA[DROP, COVER, AND HOLD ON! Move only a few steps to a nearby safe place. Stay indoors until the shaking stops and you're sure it's safe to exit. Stay away from windows. In a high-rise building, expect the fire alarms and sprinklers to go off during a quake.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="border: 1px solid black; margin-left: 4px; margin-right: 4px;" src="http://redcrossla.org/preparedness/files/2009/04/eq-under-table.jpg" border="1" alt="Drop Cover and Hold On" hspace="4" width="304" height="193" align="right" /><strong>Do you and your family know how to prepare for an earthquake? </strong></p>
<p>The <em><span style="FONT-STYLE: italic">Earthquake Safety Checklist</span></em> is available in 9 languages and large print. <span style="font-family: Arial; font-size: xx-small;"><span style="FONT-FAMILY: Arial; FONT-SIZE: 4.5pt"><br />
</span></span><span style="font-family: Arial; font-size: xx-small;"><span style="FONT-FAMILY: Arial; FONT-SIZE: 8pt">(<a title="http://www.redcross.org/www-files/Documents/pdf/Preparedness/checklists/Earthquake.pdf" href="http://www.redcross.org/www-files/Documents/pdf/Preparedness/checklists/Earthquake.pdf" target="_blank">English</a> |<a title="http://www.redcross.org/www-files/Documents/pdf/Preparedness/checklists/LP/Earthquake_LP.pdf" href="http://www.redcross.org/www-files/Documents/pdf/Preparedness/checklists/LP/Earthquake_LP.pdf" target="_blank">Large Print English</a> | <a title="http://www.redcross.org/www-files/Documents/pdf/Preparedness/Fast%20Facts/Alternate%20Language%20Materials/Arabic/Earthquake_ARA_final.pdf" href="http://www.redcross.org/www-files/Documents/pdf/Preparedness/Fast%20Facts/Alternate%20Language%20Materials/Arabic/Earthquake_ARA_final.pdf" target="_blank">Arabic</a> | <a title="http://www.redcross.org/www-files/Documents/pdf/foreignmat/Chinese/Earthquake_SC_final.pdf" href="http://www.redcross.org/www-files/Documents/pdf/foreignmat/Chinese/Earthquake_SC_final.pdf" target="_blank">Chinese</a> | <a title="http://www.redcross.org/www-files/Documents/pdf/foreignmat/French/Earthquakes_FR_final.pdf" href="http://www.redcross.org/www-files/Documents/pdf/foreignmat/French/Earthquakes_FR_final.pdf" target="_blank">French</a> | <a title="http://www.redcross.org/www-files/Documents/pdf/foreignmat/Haitian/HT_Earthquakes_final.pdf" href="http://www.redcross.org/www-files/Documents/pdf/foreignmat/Haitian/HT_Earthquakes_final.pdf" target="_blank">Haitian-Creole</a> | <a title="http://www.redcross.org/www-files/Documents/pdf/foreignmat/Korean/Earthquake_KO_final.pdf" href="http://www.redcross.org/www-files/Documents/pdf/foreignmat/Korean/Earthquake_KO_final.pdf" target="_blank">Korean</a> | <a title="http://www.redcross.org/www-files/Documents/pdf/Preparedness/checklists/Earthquake_SPN.pdf" href="http://www.redcross.org/www-files/Documents/pdf/Preparedness/checklists/Earthquake_SPN.pdf" target="_blank">Spanish</a> | <a title="http://www.redcross.org/www-files/Documents/pdf/foreignmat/Tagolog/Earthquake_ENG_TG_final.pdf" href="http://www.redcross.org/www-files/Documents/pdf/foreignmat/Tagolog/Earthquake_ENG_TG_final.pdf" target="_blank">Tagalog</a> | <a title="http://www.redcross.org/www-files/Documents/pdf/foreignmat/Vietnam/Earthquake_VT_final.pdf" href="http://www.redcross.org/www-files/Documents/pdf/foreignmat/Vietnam/Earthquake_VT_final.pdf" target="_blank">Vietnamese</a>)</span></span></p>
<p><span style="color: #ff0000;"><strong>What To Do At Home:</strong></span></p>
<ul>
<li>Find safe places in every room, such as under a desk or against an inside wall. During an earthquake, these are places to take cover where nothing can fall on you.</li>
<li>Practice <em><strong>Drop, Cover and Hold On!</strong></em> at least twice a year. Drop under a nearby table or desk and hold on to it. Cover your head with your free arm. If you are not near a table or desk, sit against an interior wall away from anything that might break or fall on you and <em><strong>Drop, Cover and Hold On!</strong></em> Don&#8217;t forget, teach your children to <strong><em>Drop, Cover and Hold On!</em></strong></li>
<li>Designate an out of town contact for your family. We all remember how phone lines go down during an emergency. When they come back up, it will be easier to call out of town or even out of state than locally. During an emergency, each person in your family should contact that person. The out of town contact will be able to tell each of you where the other is when you may not able to call each other. You can print our <a href="http://redcrossla.org/preparedness/files/2009/02/emergency-contact-card.pdf" target="_blank">Emergency Contact Card</a> and start now.</li>
<li>Experts are available and very willing to help you find additional ways to protect your home, such as bolting your house to its foundation or training to use a fire extinguisher.</li>
<li>Inform others, like babysitters or caregivers, of your emergency plan.</li>
</ul>
<p><span style="color: #ff0000;"><strong>Eliminate Hazards</strong></span></p>
<ul>
<li>Secure your furniture. Unsecured furniture may fall on you during an earthquake.</li>
</ul>
<p><strong>Prepare a Disaster Supplies Kit For Your Home, Work, and Car</strong>. <strong>Learn How <a href="http://redcrossla.org/preparedness/files/2009/02/family-emergency-supplies-kit.pdf" target="_blank">Here</a>.</strong></p>
<p><span style="color: #ff0000;"><strong>Know What to Do When the Shaking Begins</strong></span></p>
<ul>
<li><strong><em>DROP, COVER, AND HOLD ON! </em></strong>Move only a few steps to a nearby safe place. Stay indoors until the shaking stops and you&#8217;re sure it&#8217;s safe to exit. Stay away from windows. In a high-rise building, expect the fire alarms and sprinklers to go off during a quake.</li>
<li>If you are in bed, hold on and stay there, protecting your head with a pillow.</li>
<li>If you are outdoors, find a clear spot away from buildings, trees, and power lines. Drop to the ground.</li>
<li>If you are in a car, slow down and drive to a clear place. Stay in the car until the shaking stops.</li>
</ul>
<p><span style="color: #ff0000;"><strong>Identify What to Do After the Shaking Stops</strong></span></p>
<ul>
<li>Check yourself for injuries. Protect yourself from further danger by putting on long pants, a long-sleeved shirt, sturdy shoes, and work gloves.</li>
<li>Check others for injuries. Give aid according to your level of training&#8230; sometimes the best aid can be provided just by being a caring presence.</li>
<li>Look for and extinguish small fires. Eliminate fire hazards. Turn off the gas if you smell gas or think it&#8217;s leaking. (Remember, only a professional should turn it back on.)</li>
<li>Listen to the radio for instructions.</li>
<li>Expect aftershocks. Each time you feel one, <em><strong>DROP, COVER, AND HOLD ON!</strong></em></li>
<li>Inspect your home for damage. Get everyone out if your home is unsafe.</li>
<li>Expect phone systems to be overloaded during an emergency. Use the telephone only to report life-threatening emergencies.</li>
</ul>
<p><strong>More on Earthquakes:</strong><br />
<a href="http://redcrossla.org/preparedness/earthquake-myths">7 Common Earthquake Myths: Exposed!</a><br />
<a href="http://redcrossla.org/preparedness/7-steps-to-earthquake-safety">7 Steps to Earthquake Safety</a><br />
<a href="http://redcrossla.org/preparedness/earthquake-terms">Common Earthquake Terms</a></p>
<p><em>Want to share this information? The <a href="http://redcrossla.org/preparedness/files/2009/07/earthquake-tear-sheet.pdf">Earthquake Safety Checklist</a> is available for download.</em></p>
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